New York tour copy that locals approve of.

Urban Adventures runs small-group, locally-led walks. The copy had to feel like it came from someone who actually knows the city — not a travel-brochure version of New York that any local would roll their eyes at.

I wrote destination and tour copy that balanced atmosphere with the practical detail travellers need before they book.

The result reads as confident and grounded: enough colour to make you want to go, enough specifics to make booking feel easy.